Consistent with the call of the Minnesota Symposium for new theory in knowledge management, we offer a new conceptualization of Knowledge Management Systems (KMS) as a portfolio of personalized knowledge delivery services. Borrowing from research on online consumer behavior, we describe the challenges imposed by personalized knowledge delivery services, and suggest design parameters that can he...

Key Account Management (KAM) is surprisingly little known marketing approach in retailing and consumer services context, however it has much to offer to companies in these industries. It provides an effective, practical and rather simple method for companies interested in increasing their profits by right customer and relationship management. Indeed, KAM is a business-tobusiness marketing appro...

The study investigated the effect of knowledge management on competitive advantage Nigerian consumer goods businesses. A survey research design was used for study. staff six major firms were included in study’s population: Flour Mills Nigeria Plc., Cadbury Guinness Nestle Honeywell and PZ Cussons from which a sample 384 drawn using power analysis. structured questionnaire to collect information...

introduction: the subject of knowledge, as one of the most valuable sources of every organization, has recently gained more importance in businesses and industries, especially in governmental organizations. therefore, this study aimed to explore and prioritize the most important subjects in the field of hospital management to be documented in knowledge management system of the iranian ministry ...

complicacy, variety and ever-increasing changes, assumed as outstandingly evident organizational environment features, impose a situation where inconsiderate attitude or carelessness could end in loss of competitiveness or even survival among rivals. today, organizations have come to the point that nothing, but knowledge and innovation could make them desirably successful in a competitive world...

Abstract An investigation into the embodiment of consumer knowledge is presented, drawing on ethnomethodology and allied field conversation analysis. Analyzing video recordings 189 service encounters at ticket desk an art gallery, study explores knowledge, how witnessable from quotidian details customers’ embodied conduct, they talk, move their bodies, gesture, handle objects, cast gaze. Consum...

This paper aims to use a priority framework based on Decision making trial and evaluation laboratory (DEMATEL) to help organizations build awareness of the critical influential factors affecting successful implementation of KM. To identify critical influential factors, the authors studied and reviewed relevant literature from numerous fields of study associated with the essential issues of ...

the present paper deals with the role of played by knowledge management in organizations and its impact on their improved operations, including libraries. the km mission within an organization is to transform the tacit knowledge of employees into an important source for decision making as well as proactive documentation of explicit knowledge for achieving organizational goals. the closer man’s ...

The purpose of this research is to study the connection between the commercialization of knowledge management practices and its contributions towards the knowledge-based development in Malaysia. Theoretical relations in this research are tested through an empirical study carried out on among public-listed organizations in the industrial products, consumer products and services industries in Mal...

The purpose of this article is to encourage research on the aspects of consumer behaviour, particularly as found in groups of consumers. For both researchers and practitioners, consumer knowledge is a critical factor in creating competitive success over time. But there is a gap in the knowledge management literature, which has recognized the importance of the customer as a source of knowledge, ...