نتایج جستجو برای: consumer view
تعداد نتایج: 324218 فیلتر نتایج به سال:
This paper analyzes the rationale for regulation of privacy in two new models of why firms collect consumer information. Prior work has focused on the use of consumer information for price discrimination. In this paper, I consider two different rationales. In the product improvement model, I assume that collecting consumer information allows firms to improve their product. In the supplemental g...
This study assesses how consumers view condition-specific performance measures and builds on an earlier study to test an approach for communicating quality information. The study uses three separate designs: a small experiment, a cross-sectional analysis of survey data, and focus groups. We test whether providing information on the health care context affects consumer understanding of indicator...
Tactile behavior is a basic communication form as well as an expression of interpersonal involvement. This articie presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. iVIore specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and ev...
Consumer behaviour analysis represents an important field of study in marketing. Particularly strategy development for marketing and communications will be more focused and effective when marketers have an understanding of the motivations, behaviour and psychology of consumers. While materialism has been found to be one of the important elements in consumer behaviour, compulsive consumption rep...
This meeting discussed the regulation, marketing and communication needs of these products from a consumer point of view. It was agreed, that clear and consistent messages are needed from health professionals, public authorities, industry and also the media. There is also a need to better understand the context in which choices of products are made. Research into these topics is reviewed in thi...
In this review, we explore professionally-driven and consumer-driven paradigms in measuring psychosocial outcomes for cancer care. Early measures of psychosocial well-being focussed on clinically-derived concepts of dysfunction. Recent literature reflects a paradigm shift toward a consumer-driven approach to the conceptualisation and measurement of psychosocial well-being. The key distinction b...
Understanding online user behavior is essential for designing user-friendly consumer health Web sites. Transaction log analysis (TLA) provides a way to extract aggregate data about online behavior. This paper describes prevalent user navigation trends using TLA methods at ClinicalTrials.gov. Preliminary results suggest that users typically access low-level pages directly from Web-based search e...
This study explored the view that distributors have towards most valued wine attributes by consumers in US market, applying discrete choice experiments technique. Furthermore, to explore extent which distributors’ perspective may reflect consumers’ preferences, results are analyzed considering previous evidence with same market. The from a scaled multinomial logit, mixed logit and generalized m...
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