This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers’ attitude toward tobacco brands through the health beliefs they lead consumers to associate to the brand. On the contrary, text-on...

Consumers tend to hold a focal firm responsible for its suppliers' unsustainable practices (chain liability), suggesting that firms need effective responses can mitigate negative consumer reactions. In applying psychological contract theory investigate recovery efforts related such chain liability, the current study addresses three broad responses: Do nothing, choose nonsubstantive response ver...

Expanding consumer choice of plans is beneficial only to the extent that consumers make informed choices. Using data from the 1996-97 Community Tracking Study (CTS), this study compares consumers' responses on four key attributes of their health plan with information provided directly by the plan. Plan attributes relate to choice of providers and access to specialists. Although the accuracy of ...

The paper examines the various responses of consumers depending on the country of salesperson (COS) and to look into the effects that consumer–salesperson relationship benefits have on consumer satisfaction and brand attitude. The results suggest that consumers' perceived social benefit and functional benefit positively influenced their satisfaction with salesperson, and a significant positive ...

Previous research indicates that older consumers have a reduced capacity to engage in primary control behaviors that involve active responses to counteract threats, and thus compensate with secondary control processes that involve perceiving negative events as less threatening. Two studies were conducted to examine secondary control processes in older vs. younger consumers in relation to produc...

In this study we develop and test an econometric model for combining choice and preference ratings data collected from the same set of individuals. Choice data are modeled using a multinomial logit framework, while preference data are modeled using an ordered response equation. Individual heterogeneity is allowed for via random coefficients providing a link between the choice and ratings data. ...

The Internet gives incredible opportunities for companies to learn about their consumers. Most managers view learning as actively asking questions directly to consumers and listening to their responses. Alternatively, managers can passively learn by observing the choices that consumers make. Passive learning techniques include user profiling, collaborative filtering, path analysis, and conjoint...

I this study, we examine how consumers respond to firms’ use of two types of information for personalization: product preferences and name. We collect a unique data set of over 10 million e-mail advertisements sent by a website to over 600,000 customers who could buy the advertised products from the online merchant. We estimate a two-stage hierarchical model using Bayesian analysis to account f...

We study a demand response problem from operator’s perspective with realistic settings, in which the operator faces uncertainty and limited communication. Specifically, the operator does not know the cost function of consumers and cannot have multiple rounds of information exchange with consumers. We formulate an optimization problem for the operator to minimize its operational cost considering...

The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising and their intention to purchase the adve...