the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

According to the results and considering fuzzy calculations related capabilities of cloud computing in developing electronic communications services, most important criteria "IT management steel industries" cluster having (A) network code was "communicating with industries` costumers" (AB) weight equal 0.096; "cloud capabilities" (B) were "reducing costs" (BA) 0.191; "providing rapid services (...

In this paper we have addressed the problem of automatic identification of product features from customer reviews. Costumers, retailors, and manufacturers are popularly using customer reviews on websites for product reputation and sales forecasting. Opinion mining application have been potentially employed to summarize the huge collectionof customer reviews for decision making. In this paper we...

We propose an enhanced collaborative filtering method using Hofstede’s cultural dimensions, calculated for 111 countries. We employ 4 of these dimensions, which are correlated to the costumers’ buying behavior, in order to detect users’ preferences for items. In addition, several advantages of this method demonstrated for data sparseness and cold-start users, which are important challenges in c...

Due to the intense competition, the study of dissatisfaction among costumers has become the focus point of many firms. Hence this study focuses on consumer complaining intention keeping. Telecommunication firms have been kept in focus and descriptive research was conducted. The results show that attitude towards complaining, perceived possibility of success, subjective norms, all show significa...

Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an ad...

Although many governmental institutions have provided their costumers with access to electronic government documents there is still a lack of accessibility for handicapped citizens. In this paper we present an approach to improve access to governmental forms for handicapped citizens, in particular for people with visual impairments, elderly people, illiterates or immigrants. We describe a syste...

The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...

Lamandau Store is a place for marketing and selling products that produced by Micro, Small Medium Entrepreneurs named Usaha Mikro Kecil Menengah (UMKM) Industry or Industri (IKM) in Regency. The sales system at has been manual which costumers come to the store. This not attracted enough consumers, resulting lower levels of sales. study aims produce an Android-based mobile commerce application c...