the story of the creation of man and woman in the qur’an differs infundamental ways from the story of creation in the bible. the qur’an explainsthat, contiguous with the creation of adam, was the creation of his mate from thesame material and essence. these two, adam and eve, hold equal positions as allah’skhalafah(vicegerent) on earth. this article discusses the kiramat(generosity)of women in ...

value creation as an essential concept of value-based marketing has not been studied in iran commercial banks with no native measuring scale. this study aimed at develops a native scale for measuring value creation and the measures index’s amount in iran commercial banks. accordingly as a result of theoretical and exploratory studies a comprehensive scale was developed which shows dimensions of...