Virtual QR Code Stores are currently expanding globally and it is commonplace in the market to put emphasis on purely hedonic product assortments. This practice reflects the widespread assumption that hedonic products should be more effective to stimulate purchases because they facilitate impulse buying behavior. Contrary to this argumentation, the results of our study demonstrate that purchasi...

The purpose of this study is to develop and assess an objective research model to weigh the factors that affect intention of cross-buying insurance in banks. The Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) was conduct firstly for the shortlist selection of factors of cross-buying intention. Then, the factors’ weights of cross-buying intention is also used as the eval...

Due to the problems of measurement and the lack of nationally representative data, the extent of compulsive buying behaviour (CBB) is relatively unknown. The validity of three different instruments was tested: Edwards Compulsive Buying Scale (ECBS; Edwards, E.A., 1993. Development of a new scale for measuring compulsive buying behaviour. Financial Counseling and Planning. 4, 67-85), Questionnai...

The Web portals business model has spread rapidly over the last few years. Despite this, there have been very few scholarly findings about which services and characteristics make a Web site a portal and which dimensions determine the customers' evaluation of the portal's quality. Taking the example of financial portals, the authors develop a theoretical framework of the Web portal quality const...

This study examines the usefulness of the theory of transaction cost economics (TCE) for the online travel market and investigates customer satisfaction and loyalty with the transaction cost over the Internet taken into account. Using structural equation modelling (SEM), the authors identify the relationships among the antecedents (uncertainty, personal security and buying frequency), the media...

Ranking potential customers has become an effective tool for company decision makers to design marketing strategies. The task of PAKDD competition 2007 is a cross-selling problem between credit card and home loan, which can also be treated as a ranking potential customers problem. This article proposes a 3-level ranking model, namely Group-Ensemble, to handle such kinds of problems. In our mode...

Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value co-creation within online group buying. This study reveals that there are different mechanisms und...

  The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...

new home buyers in united states are becoming more discriminating in their home buying decision. they are demanding quality construction at reasonable prices. the current state of construction market also gives construction buyers more ammunition to be more discriminate when they choose to purchase homes.  to be competitive and remain in business, housing contractors and developers must meet th...