Many applications such as news group filtering, text crawling, and document organization require real time clustering and segmentation of text data records. The categorical data stream clustering problem also has a number of applications to the problems of customer segmentation and real time trend analysis. We will present an online approach for clustering massive text and categorical data stre...

The present study proposes a Customer Behavior Mining Framework on the basis of data mining techniques in a telecom company. This framework takes into account the customers’ behavior patterns and predicts the way they may act in the future. Firstly, clustering technique is used to implement portfolio analysis and previous customers are divided based on socio-demographic features using k</em...

With the rapidly increasing of people’s purchasing power, the fast moving consumer 9 goods (FMCG) industry is supposed to grow dramatically. In order to gain more market access and 10 profile, it is important for the FMCG manufacturers and retailers to find the preferences and 11 provincial characteristics of consumers, to develop more suitable goods distribution strategy. Based 12 on retails m...

Vehicle routing problem (VRP) is a combinatorial optimization and integer programming problem seeking to service a number of customers with a fleet of vehicles. Customer characteristics are neglected in traditional VRPs in the past due to the heterogeneity and ambiguousness. This study presents a vehicle route optimization model in consideration of customer characteristics with three major comp...

The rapid growing of information technology (IT) motivates and makes competitive advantages in health care industry. Nowadays, many hospitals try to build a successful customer relationship management (CRM) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. Many hospitals have large data warehouses containing customer ...

Customer value refers to the potential contribution of customers to an enterprise during specific periods. When enterprises understand the value of customers, enterprises that understand customer value can provide customized service to different customers and thus achieve effective customer relationship management. This study focuses on the current automotive maintenance industry in Taiwan and ...

To understand customers’ characteristics and their desire is critical for modern CRM (customer relationship management). The easiest way for a company to achieve this goal is to target their customers and then to serve them through providing a variety of personalized and satisfactory goods or service. In order to put the right products or services and allocate resources to specific targeted gro...