Acetaminophen (paracetamol) plays a vital role in American health care, with in excess of 25 billion doses being used annually as a nonprescription medication. Over 200 million acetaminophen-containing prescriptions, usually in combination with an opioid, are dispensed annually. While acetaminophen is recognized as a safe and effective analgesic and antipyretic, it is also associated with signi...

More and more enterprises use Internet and WWW to improve their contacts to customers and to enhance customer relationships. The link between e-commerce and customer relationship management is well-known and is discussed in different publications (e.g. Hagel/Armstrong 1996, Shaw 1999, etc.). But Internet and WWW can offer even more: It can be an enabler for new and innovative business strategie...