نتایج جستجو برای: customer need

تعداد نتایج: 575290  

Today, the survival of organizations without a customer is considered impossible and the customer is known as the philosophy of the organization. Accordingly, the necessity to pay attention to the wants and needs of this key element and to identify the factors that cause customer satisfaction is not hidden from nobody. Hence, customer orientation has become one of the biggest organizational con...

2002
Magnus SÖDERLUND

It is often assumed that negative events elicit a higher level of response than positive events. Therefore, is not surprising that relationship marketers have devoted much attention to transactions leading to customer dissatisfaction – and to the supplier’s response to dissatisfaction (e.g., in terms of complaint management and recovery strategies). The empirical study reported in this paper, h...

پایان نامه :دانشگاه تربیت معلم - تهران - دانشکده تربیت بدنی علوم ورزشی 1391

the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...

2013
Peter Josephat

Evaluation of customer satisfaction differs from one study to another. Studies have been differing with their focus and coverage. Most of studies focused on evaluating factors influencing customer satisfaction or associate customer satisfaction and quality of services. This paper used logistic regression to develop customer satisfaction model for Precision Air. Five dimensions or variables have...

Journal: :Journal of Database Marketing & Customer Strategy Management 2010

2001
Thomas Puschmann Rainer Alt

Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possible. Corporate strategy remains basically product-centered. Customers typically have a fractured view of an enterprise. Conversely, the enterprise has only a splintered view of the customer, determined by different custo...

Regarding the monetary nature of operations in financial and service institutions, especially in banks,changing the behavior of customers is of major sensitivity and needs careful and timely planning by managers of such institutions. In the present competitive environment, banks are obliged to link their existence with customers, recognize their demands and needsand take measures so that they ...

2001
Graeme G. Shanks Emily Tay

Organisations are becoming increasingly more reliant on leveraging their information and knowledge to gain competitive advantage. The creation, storage and dissemination of information and knowledge about customers, and products and services, is particularly important. Effective knowledge management also involves organisational changes including shifts in power, values and processes. In this pa...

Journal: :CoRR 2010
Geeta S. Navale Swati S. Joshi Aaradhana A. Deshmukh

In last few decades large technology development raised various new needs. Financial sector has also no exception. People are approaching all over the world to fulfill there dreams. Any sector needs to understand changing need of customer. In order to satisfy financial need for customer banks are taking help of new technology such as internet. Only problem remain is of security. The aim of this...

Journal: :Business Proc. Manag. Journal 2001
Hee-Woong Kim Young-Gul Kim

Satisfying customers is the best method for organizations to gain competitive advantage. To deliver quality services to customers, we need to understand their expectations. Given accurate understanding of expectations, customer service, which can be regarded as a process that consists of several steps to satisfy customer requirements, should be redesigned to match them. This research intends to...

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