This study adopts both a resource-based perspective that combines technology, human, and business resources to develop an infrastructure capability, and a strategic-positioning perspective that emphasizes customer orientation to examine customer information quality in customer relationship management (CRM) systems. Specifically, this study examines how firms bundle infrastructure capability and...

in today’s competitive world, customers are at the main focus of organizations and the customer loyalty is the main reason of acquiring competitive advantage of organizations. the aim of present research is to investigate the relationship between customer loyalty and one of its key variables, service quality. trust and satisfaction have been investigated here as intermediate variables. this res...

Relationship marketing has been suggested as a new approach for marketing management. The aim of this paper is to investigate the strength of customer relationships in bank services. A model, that relates service quality and satisfaction to relationship strength is presented. The empirical part of the paper is based on a qualitative study concerning private customers’ bank relationships in Finl...

This study examines some major variables moderating the relationships of service quality, customer satisfaction, and customer loyalty in mobile phone services. The study employed statistical analyses, such as reliability analysis, factor analysis, and hierarchical regression analysis. The results of the study reveal that service quality and customer satisfaction positively affect customer loyal...

customer satisfaction level depends on level that his expectations would be answered. with identifying customer expectations and implementation them in qfd, this ensures that important and critical demands of customer have been considered. qfd have been used and use for translating customer expectations to different subjects. what has been considered in this study, is qfd usage for translating ...

Data quality has become increasingly important to many firms as they build data warehouses and focus more on customer relationship management. This is especially true in the health care field where cost pressures and the desire to improve patient care drive efforts to integrate and clean organizational data. This paper reviews earlier work on data quality and extends it by providing a process m...

Electronic government (E-government) readiness assessment is a relatively new concept that has been given impetus by the rapid rate of Internet penetration and advances in information and communication technologies (ICT). Over the years, various e-government readiness assessment methods have been proposed by different organizations. These methods use a wide range of indicators to assess a commu...

A high quality customer database is a cornerstone of successful interactive marketing strategies and tactics. Based on the notion that customer data quality is not only a technical but also an organizational problem, this study develops and tests an organizational learning framework of the relationship between organizational processes, customer data quality and firm performance. The findings sh...