warranty as a kind of service contract today plays a role key in business and legal transactions. in this paper, we present a manufacturer, an agent and a customer's model under different service contracts suggestions. the manufacturer's profit is maximized by determining sale price, warranty period and warranty price. in addition we obtain optimal maintenance cost or repair cost for ...

Integrating customers into the innovation process is gaining popularity among companies as means of addressing competitive and market pressures. At the same time, companies are faced with the challenge of selecting appropriate customer integration methods to sustain customers’ engagement and elicit contributions that are useful. We draw from previous research in consumer behaviour to identify c...

One of the basic concepts in marketing is the concept of meeting customers’ needs. Since customer satisfaction is essential for lasting survival and development of a business, screening and observing customer satisfaction and recognizing its underlying factors must be one of the key activities of every business. The purpose of this study is to recognize the drivers that effect customer satisfac...

Emerging technologies have some potential for improving citizen-to-citizen and citizento-government interaction. For example, podcasting, RSS, and blogs provide opportunities for citizens to obtain detailed information from each other or from government sources, to engage in online discussion, and to offer feedback to government on issues of concern. This kind of exchange is especially effectiv...

Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars through consumer segment-specific targeting, particularly while introducing new products. That task becomes especially important in markets with distinct consumer segments – the early market and the main market – that affect each other’s adoption behavior. In this study, in contra...

This study provides insights into how interpersonal influences and branding cues shape consumer luxury purchase intentions. Using a sample of British and Indian consumers, this study investigates and compares structure, properties and mean levels of susceptibility to interpersonal influences and highlights the interfunctional interactions. While normative interpersonal influences were found to ...

In this study, we analyze a dynamic pricing problem in which the demand is interdependent over time and the customers are heterogeneous in their purchasing decisions. The customers are grouped into different classes depending on their purchase probabilities and the customer classes evolve over time depending on the demand realizations at every period, which are a function of the prices set by t...

Most online auction platform providers (OAPPs) agree that the majority of their profits comes from users, i.e., their buyers and sellers. The major concern of OAPPs is how to gain and lock in users in order to maintain and enhance a competitive edge. Customer switching is one of the primary problems of all companies, including OAPPs. This study focused on online auction sellers and attempted to...

Literature has stressed the importance of customer retention (loyalty) as it is considered to be a vital source in attaining not only competitive advantage but also improved business performance. A number of studies on online shopping behavior have indirectly related customer satisfaction to repurchase intention. But very few studies have explicitly studied the relationship between customer sat...

In this paper, we posit that consumer heterogeneity moderates the respective relationships between two important online purchase objectives of saving money and saving time on online purchase decisions. To explore this relationship, we empirically examine the moderating roles of consumer heterogeneity on the effects of money saved, time saved, and delivery time on purchase decisions. On the basi...