Preferences inferred from choice are more likely to favor the alternative that is superior with respect to the prominent (most important or salient) attribute than are preferences inferred from matching (direct tradeoff) judgments. This prominence effect violates standard models of rational choice and complicates the task of measuring preferences. In this article, we propose a new task-goal hyp...

Motivated by the need for holistic decision modelling, the OMG consortium developed a new decision modelling standard, the Decision Model and Notation (DMN). DMN has two levels. Firstly, the decision requirement level depicts the requirements of decisions and the dependencies between elements involved in the decision. Secondly, the decision logic level presents ways to specify the underlying de...

Many philosophers, sociologists, and political scientists defend the claim that rational choice theory can provide the basis for a unified and comprehensive theory of social behaviour. Rational choice models are theoretically generalized to explain the behaviour studied by nearly all social science disciplines, from political science to psychology and sociology. Specific applications include go...

A central push in operations models over the last decade has been the incorporation of models of customer choice. Real world implementations of many of these models face the formidable stumbling block of simply identifying the ‘right’ model of choice to use. Thus motivated, we visit the following problem: For a ‘generic’ model of consumer choice (namely, distributions over preference lists) and...

What can time-travel cases tell us about rational choice? In particular, what can we learn about rational choice from what we may call retroactive choice situations, that is, from time-travel cases in which the circumstances where an agent makes a choice depend causally on the choice the agent makes? Such cases have been thought to call into question the dominant theory of rational choice among...