This study explores how the adoption of an internal marketing (IM) program in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an Internal Marketing philosophy a...

The UAE banking sector is experiencing a decline in profitability and performance. If the trend not curtailed, it could aggravate unemployment, loss of market, declined growth entrepreneurship recessed economy. Despite many factors contributing to superior organizational performance, employee performance has been deemed as most crucial. Therefore, this paper proposes conceptual model that theor...

employee empowerment is a new approach of internal motivation of job means to free internal energy of employee and also provides opportunities for them to actualize their talent, abilities and competencies. current research implemented within models of votten and kamron that implicate multi-dimensions of empowerment have four dimensions of feeling competent, feeling being meaningful, self-deter...