This article makes suggestions about how to effectively communicate the risks associated with products and services to consumers. The authors realize this goal by drawing on several rich streams of literature on the psychology of persuasion. Specifically, they provide guidelines for developing effective communications based on the elaboration likelihood model of persuasion and integrating emerg...

Firms invest millions of dollars in the introduction of new information systems for long-term benefit. If employees are not willing to accept a new information system, such investments may be wasted. Employee acceptance of a new information system is in part determined by external influences. However, previous research has neglected the paths of persuasive strategies and external social influen...

This study investigated the effect of using visual aids, semantic elaboration, and visual aids plus semantic elaboration on the Iranian EFL learners' vocabulary learning. To conduct the study, the researchers assigned 49 elementary learners to three homogeneous groups according to their proficiency level. Then, a pre-test of Paribakht and Wesche's Vocabulary Knowledge Scale was given to each gr...

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