Implicit (versus explicit) memory is introduced to examine advertising effects on brand choice. Whereas explicit memory is demonstrated by the conscious recollection of an event, implicit memory is inferred by an improvement in some task performance as the result of having experienced the event. This research shows that memory-based choice benefits from advertising that enhances conceptually dr...

All scalable parallel computers feature a memory hierarchy, in which some locations are “closer” to a particular processor than others. The hardware in a particular system may support a shared memory or message passing programming model, but these factors effect only the relative costs of local and remote accesses, not the system’s fundamental Non-Uniform Memory Access (NUMA) characteristics. Y...

In describing phenomena associated with memory, people typically rely on an implicit or intuitive theory that assumes the mind is like a space in which memories are stored, just as objects are stored in physical space. Utilization of information is often described as a search process through the space. The argument is briefly presented that almost all explicit memory theories embody the same as...

Memory systems theory argues for separate neural systems supporting implicit and explicit memory in the human brain. Neuropsychological studies support this dissociation, but empirical studies of cognitively healthy participants generally observe that both kinds of memory are acquired to at least some extent, even in implicit learning tasks. A key question is whether this observation reflects p...