Enterprise Resource Planning (ERP) is an integrated set of subsystems that integrates all facets of the business, including planning, manufacturing and logistics, sales and marketing. ERP systems are originated to serve the information needs of manufacturing companies. Over time though, they have grown to serve other industries, including financial services, customer good sector, supplier chain...

customers segmentation and analyzing their behavior at fast moving costumer goods (fmgs) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. segmentation, a data mining approach, which leads to the discovery of similar groups of customers, is usually done ...

Purpose A total of 210 valid paper-and-pencil questionnaires were received from fast-moving consumer goods/small and medium-sized enterprises (FMCG-SMEs) to empirically test the proposed model. Structural equation modelling approach was performed assess model fit, measurement structural models for exogenous endogenous constructs, nonlinearity. Design/methodology/approach In hyper-competitive wo...

The article contains the results of applying marketing mix modeling based on Data Science technologies for FMCG companies. market share in packages (sales level) was modeled using regression analysis depending key elements complex (price, place, promotion), seasonality and media activity competitors all communication channels. Econometric helps to assess return investment by calculating level s...

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

The phrase by Feigenbaum (1951) that quality is never an accident; it is the result of intelligent efforts is rightly indicating the fruitful effects and outcomes for quality management systems like TQM and clearly depicting that right and intelligent efforts in the right direction will produce quality results which in turn creates value of organization in the market. While examining this indep...

We present a discrete event simulation model reproducing the adoption of Radio Frequency Identification (RFID) technology for the optimal management of common logistics processes of a Fast Moving Consumer Goods (FMCG) warehouse. In this study, simulation is exploited as a powerful tool to replicate both the reengineered RFID logistics processes and the flows of Electronic Product Code (EPC) dat...