This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive...

Public opinion research demonstrates that citizens’ opinions depend on elite rhetoric and interpersonal conversations. Yet, we continue to have little idea about how these two forces interact with one another. In this article, we address this issue by experimentally examining how interpersonal conversations affect (prior) elite framing effects. We find that conversations that include only commo...

BACKGROUND Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages. PURPOSE This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior). METHODS One hundred eighty-nine effect sizes ...

China's higher education expansion policy has been in effect for almost two decades. Under this policy, a growing number of youths have gained access to higher education, which aims to train students to be more rational. This study examines human rationality at a Chinese college through an experiment based on the risky-choice framing effect. The basic results show no classical framing effect wi...

The author examines the mechanisms and dynamics of framing effects in risky choices across three distinct task domains (i.e., life-death, public property, and personal money). The choice outcomes of the problems presented in each of the three task domains had a binary structure of a sure thing vs a gamble of equal expected value; the outcomes differed in their framing conditions and the expecte...

The role people play in real or virtual environments can have an influence on how we make decisions. Furthermore, it has been suggested that stimulating analytic or impulsive information processing can influence framing effects. In this study we combine these previous results and examine whether virtual role-playing influences the strength of the effect of message framing. Participants were sub...

The recent theoretical literature suggests that consumer myopia may lead firms to profitably suppress or shroud some attributes of the price. Empirical and experimental data also suggest that sellers gain by transferring a larger fraction of the price to the shrouded attributes. However, alternative theories, including mental accounting, could also explain these framing effects. Using field exp...

This paper examines the effects of positive and negative framing on cooperation in voluntary public goods provision experiments in which subjects have different value orientations. The major finding of this experiment is that while there is a significant difference between the two framing conditions in terms of overall contribution rates, there is no significant difference for some subjects. In...

Self-monitoring technologies have proliferated in recent years as they offer excellent potential for promoting healthy behaviors. Although these technologies have varied ways of providing real-time feedback on a user's current progress, we have a dearth of knowledge of the framing effects on the performance feedback these tools provide. With an aim to create influential, persuasive performance ...

This paper attempts to determine if consumers realistically behave rationally when making choices under cognitive framing illusions. In addition, we demonstrate how cognitive framing illusions can be utilized by firms to earn profit. The paper furthermore details why the framing 7illusion variable cannot be displayed by itself – to work, it must be shown with the rest of the bargain. The double...