The purpose of this research is to analyze and identify that has been conducted within green purchase intention, classify the characteristics research. researcher a structured study search literature related topic. found 67 primary studies published between 2000-2020 classified them based on year study, country publication, focus research, locus type method. This mapping provides first systemat...

Green purchase intention adalah konsumen dengan kesadaran lingkungan yang tinggi. Konsumen ini suka membeli produk-produk ekologis, meskipun barang tersebut dijual harga mahal. Tujuan dari penelitian untuk menjelaskan pengaruh perceived green value, consumer effectiveness dan environmental knowledge terhadap produk Cleo Eco di Kota Padang. 80 responden digunakan sebagai sampel acak. Teknik anal...

Based on the theory of planned behavior, the moderating effects of product knowledge on the relationships between three independent variables and green purchase intentions were explored. Independent variables included green purchase attitudes, subjective norms, and perceived behavior control. After that, the difference of moderating effects of product knowledge between convenience goods and sho...

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...