In the 21st Century, businesses have maximized opportunities of media advertising to communicate their products and services customers. As time progressed, firms preferred applying traditional strategies clients' advertisements, such as celebrity endorsements, telemarketing, print media. Small medium-sized enterprises, or SMEs, a significant role in most economies. With these having several emp...

Guerrilla warfare is not a new phenomenon and history is witness to its repeated occurrence. In the modern era, it acquired prominence during the Napoleonic Wars which led to an examination of its role by leading nineteenth-century thinkers including Clausewitz, Jomini, Marx and Engels. Over the course of the subsequent century, the concept and practice of guerrilla warfare was integrated withi...

The inherent freedom of playful arenas combined with intimate ubiquitous technologies has led to a new breed of guerrilla performance. We draw on theory from computing, performance and club culture to illustrate the Performance Triad model, a method for the analysis, deconstruction and understanding of tripartite interaction in playful arenas. We then apply the Performance Triad model to Schizo...

We suggest that, as an extension to traditional historical analysis, it is potentially insightful and useful to model guerrilla wars in agent-based terms. Accordingly, the Iruba agent-based model of a guerrilla war has been designed and implemented. Some experimental results obtained with the model and conclusions that may be drawn from them are reported, particularly in relation to Guevara and...