Abstract In this article, I deal with the notion of ‘academic identity’ holistically, seeking to bring together teacher and researcher roles academics in neoliberal university. The article begins from perspective early-career who occupy majority fixed-term, teaching-only contracts Higher Education, arguing that such casualisation academic labour entrenches role as Homo economicus . Drawing on w...

The field of artificial intelligence (AI) strives to build rational agents capable of perceiving the world around them and taking actions to advance specified goals. Put another way, AI researchers aim to construct a synthetic homo economicus, the mythical perfectly rational agent of neoclassical economics. We review progress toward creating this new species of machine, machina economicus, and ...

In mainstream economy, behaviour is often formalised following the rational actor-approach. However, in real life the behaviour of people is typified by multidimensional optimisation. To realise this, people engage in cognitive processes such as social comparison, imitation and repetitive behaviour (habits) so as to efficiently use their limited cognitive resources. A multi-agent simulation pro...