Eco-efficiency is an important sustainable development and circular economy construct that conceptualizes the relationship between industrial output, resource utilization, and environmental impacts. This paper conducts an eco-efficiency analysis for basin industrial systems using the decomposition model approach. Using data on 10 cities in China’s Songhua River basin, we illustrate the evolutio...

This paper presents the results of our PhD work recently completed at the research institute of transportation and logistics CRET-LOG, University of the Mediterranean (Aix – Marseille II, France). We apply Morgan and Hunt’s (1994) 5 “commitment – trust theory of relationship marketing” to a new arena : vertical eco-marketing and reverse distribution channels preparing recycling activities. Our ...

This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry professionals. A focus group followed, testing the rigour of the data. We find...

Customer feedback is used to understand customer requirements. Early design phases require the consideration of items including manufacturing, the environment, and sustainability management. Therefore, it is crucial that eco-efficiency is taken into account in the early design phases. Traditionally, eco-efficiency is considered only in terms of eco-design issues, not customer requirements based...