in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

abstract because of today's dynamic business environment and three emerging major trends of intense international competition, discrete markets, and changing technology, innovation is drawing increasing attention as a solution. these trends have aroused business scholars’ interest in running in-depth investigations on the concept of social capital as a critical factor in improving organizationa...

the relationship between technology and international competitiveness dates back to the neo-technological trade theories of the 1960s. this approach considers difference in technology as the primary motive for difference among nations in terms of trade performance. the technology gap approach emphasizes inter-country differences in innovativeness as the basis for international trade flows. the ...

The market orientation has been found to be a major driver of innovation performance in service contexts. This issue raises questions concerning the extent to which the relationship market orientation-innovation performance link holds in the high-tech industry. Relatively litter research has examined how market orientation contributes to innovation performance through service innovation. We rep...

this paper presents a descriptive study which examines the co-alignment between total quality management (tqm) and technology/research and development (r&d;) management in predicting organizational performance in terms of quality and innovation. this study improves our understanding of the relationship between tqm and innovation based on the following two major issues. first, this study contrib...

the purpose of this research is to determine indicators for innovation survey in the field of biotechnology in iran. in order to achieve this goal, theoretical basics on innovation survey are required to be studied to reach the needed indicators. finally, with a view to the advantages and weaknesses of the innovation survey procedures and also on the basis of a comparative study in the approach...

nearly two decades, organizational failures are considered as an effective source of promoting organizational learning. error management culture in the organization is established as a mechanism to facilitate organizational learning from errors that improves long-term and sustainable innovation and organizational performance. the main objective of this study is to investigate the relation betwe...

nowadays, innovation is one of the most important factors for a business to survive. due to rapid changes and short life cycle of technology in information and communication technology (ict) companies, considerable attention is given to innovation. this study aims to identify and rank the impact factors on open innovation success in ict firms. this practical research is quantitative and uses th...

The innovation performance of Þrms is primarily determined by their own innovative activities and the interaction with their innovationrelated environment. This environment typically differs among countries. We assess empirically these differences on Þrms’ innovation performance. To that end we Þrst estimate the relationship between an aggregate innovation input measure and an aggregate innovat...