This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

Time has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. In earlier phase of 1970s, ecological issues have emerged as a new paradigm in marketing strategy. Then in next decade, social issues picked up the lime light and emerged along with ecology. Reassessment of the issues resulted in evo...

Purpose – The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes. Design/methodology/approach – The paper is conceptual based on a review of academic literature on marketing strategy chronicled in major marketing journals January 1990-April 2006. We present selected ...

today's focus on marketing practices and activities of art-cultural business for growth and development of this business is of paramount importance. because the current (entrepreneurial) marketing model do not explain the marketing activities of such a business. this paper aims to provide a systematic and conceptual model of entrepreneurial marketing activities in the artistic and cultural...

This research was conducted with the aim of knowing marketing mix strategy in business management at CV Rabbani Asysa Makassar Branc a review Islamic ethics. is field (field research) using qualitative methods, and approaches used are economics sociology.The results this study indicate that Branch product, cost-price, promotion, communication if viewed ethics it accordance indicators unity, bal...