With the high costs of attracting new customers on the Internet, the profitability of an e-retailer is realized only during later purchases. Fostering loyalty among patrons is thus necessary for the success of e-retailers. This is more so because repeat purchases are not the only behavioral trait of the loyal customer—he also recommends his favorite e-retailers to potential buyers. This calls f...

Purpose – Taking into consideration external (technology acceptance factors, website service quality) as well as internal (specific holdup cost) factors, this paper aims to explore how internet customer satisfaction and loyalty can be associated with each other and how they are affected by these dynamics. Design/methodology/approach – This study adopts structural equation modelling (SEM) as the...

Building on previous models for e-loyalty, the research incorporates website design and culture as important elements related to how trust and e-loyalty evolve in online business relationships. A new model for e-loyalty is proposed and subsequently tested in a four-country sample that includes Canada, the U. S., Germany and Japan. More specifically the research addresses: (1) the degree to whic...

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study website design and culture are advanced as important to website trust, website satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany and Japan, the research considers (1) examining within cu...

the current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. for this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in golestan province, who have used electronic banking services in 2011. the results indicated that seven factors including preference, customer satisf...

a r t i c l e i n f o The globalization of economic activity and the emergence of the Internet have led to the appearance of a new model of business-to-business (B2B) known as the electronic B2B market or e-marketplace which facilitates the establishment of marketing relationships between buyers and sellers. In view of the limited research in this area, the present study examines the elements t...

Research in traditional (bricks-and-mortar) services has broadly supported the link between service quality and customer loyalty. Given the significance of customer loyalty for the profitability of eservices, it is important to ascertain whether the established role of service quality as a driver of loyalty in traditional services translates to e-service settings. An important feature which dif...

Customer loyalty is seen as one of the key factors of a company’s success. According to current research results, a necessary premise among others to gain customer loyalty is how the customers perceive the customer service. In the field of B2C e-commerce online customer support areas are used to fulfill parts of this support duty. It is an open question how big the impact of the online customer...

Website customer loyalty is believed to be very important to the success of E-Commerce firms. Based on document review, this study constructs a customer loyalty effect model which chooses organization, navigation, labeling and searching system as dependent variables as well as attitude and behavior loyalty as variables. The sample of the study was drawn from 250 students who have online shoppin...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...