Aquaculture is currently responsible for an insignificant proportion of total fish production in Uganda. However, given increasing demand for fresh fish in urban and peri-urban areas, and threats to the supply of fish from natural catch fisheries there seems to be a potentially strong market for fish and fish products produced by aquaculturalists. Small-scale fish farmers that are relatively cl...

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

Liu, Yuhang MS, Purdue University, December 2016. Measuring the Effect of Cold Storage, Captive Supply, and Concentration on the Marketing Margin in the U.S. Pork Industry. Major Professor: Kenneth A. Foster. This study investigates the implication of key decision variables at the control of processing firms in a concentrated industry. Succinctly, the decisions examined affect the firm’s abilit...

A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic o...

Educational tourism, a burgeoning section in China’s tourism market, has attracted great attention from both industry and researchers, however, the focus always falls on young people, the educational demands of other tourists are largely neglected. The paper, firstly does a comprehensive analysis of situation and problems of Chinese inbound, outbound and domestic education tourism markets, and ...

There are a lot of growth opportunities for multinational companies in emerging markets. These markets have a large consumer base but the market conditions in these regions are novel to these multinational companies. Various strategies evaluating government regulations, sales, marketing and supply chain have to be analyzed, isolated and implemented so that companies can quickly adapt to new mar...

INTRODUCTION: The African continent offers a wide diversity of approaches to cotton sector organization. This has led to recurrent debates about the relative strengths and weaknesses of different forms of organization. Experience has shown that the structure of the markets in which farmers sell their seed cotton has a strong influence on how other activities in the sector are organized (e.g., i...

Stakeholders operating within the yam export market lack shopper insights to formulate effective marketing and supply chain management strategies. This paper aims to show how supermarket loyalty card data on yam shoppers in the UK can be analysed to objectively assess marketing performance and prospects through year-on-year comparison of key marketing measures and regression. The results demons...

One of the substantial challenges in marketing efforts is determining optimal markets, specifically in market segmentation. The problem is more controversial in electronic commerce and electronic marketing. Consumer behaviour is influenced by different factors and thus varies in different time periods. These dynamic impacts lead to the uncertain behaviour of consumers and therefore harden the t...