T H I S BOOK'S CONTRIBUTING AUTHORS present practical management tools and techniques needed to cope with the uncertain future of healthcare. Although the book is directed to professionals in the Johnson & Johnson-Wharton Fellows Program in Managemen t for Nurses, other healthcare managers will find the information useful. The work of 11 contributing authors is organized in three parts: plannin...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

The advancement in technology, competitive market environment and changing behaviour of customers has generated an increased interest in direct marketing method for marketing. Data mining technology can predict and detect the changes in customer behaviour which facilities the effective planning of direct marketing campaigns. The objective of this paper is to generate a simplified data mining fr...

OBJECTIVE To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. METHOD Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health ed...

This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...

New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In this paper, we describe the concept of marketing engineering — an approach to solving marketing decision problems — popularized by Lilien and Rangaswamy [Lilien GL,Rangaswamy A. Marketing engineering: computer-assisted marketing analysis ...

A marketing planning framework to aid political parties in improving their image and co-ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations. The planning model has bee...