For a software project to succeed, acceptable quality must be achieved within an acceptable cost, providing business value to the customers, and keeping delivery time short. Software testing is a strenuous and expensive process and is often not organized to maximize business value. In this article, we propose a practical value based software testing method which aligns the internal test process...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

the rapid growing of information technology (it) motivates and makes competitive advantages in health care industry. nowadays, many hospitals try to build a successful customer relationship management (crm) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. many hospitals have large data warehouses containing customer ...

In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier's archiving and manuscript policies are encouraged to visit: a b s t r a c t a r t i c l e i n f o Although interaction has been acknowledged as central in value creation there is still...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

In this paper we address the following question: how to estimate a Markov Decision Process modeling the dynamics of customer relationships. Once the model is estimated, we discuss how to efficiently allocate marketing resources and instruments in order to maximize the long-term value generated by customers in a given future time horizon using dynamic programming. Our methodology allows us both ...

  In this paper, we present the stochastic version of Maximal Covering Location Problem which optimizes both location and allocation decisions, concurrently. It’s assumed that traveling time between customers and distribution centers (DCs) is uncertain and described by normal distribution function and if this time is less than coverage time, the customer can be allocated to DC. In classical mod...