today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...

This paper is partly born of an increasing sense of uncertainty about how to do syntax. Time was, we linguists had at our disposal a generally accepted arsenal of analytic devices to deal with a familiar range of constructions and phenomena. However, as the phenomena under study began to proliferate, so did the analyses. The increasingly baroque GB architecture began to collapse under the weigh...

The plot structure in television advertisements can enhance consumers’ brand attitudes and foster increasing consumer and industry recognition. A corpus analysis of contemporary television advertisements shows that advertisements using the repetition-break plot structure are a small percentage of television advertisements but a large percentage of Clio and Effie award–winning advertisements. Th...

he main objective of the advertising discourse is to encourage its viewer or reader to buy goods. this dialogue contains several inductive functions, including inductive functions of action and tension. the function of the induced action is an action-induced origin, whereas the function of the inductive tension is induced by the action originated. thus, tension-induced functions can be claimed ...

INTRODUCTION This study examined whether exposure to marijuana advertisements was associated with current marijuana use and frequency of use among US adolescents in grades 8, 10, and 12. METHODS Weighted estimates of exposure to marijuana advertisements and marijuana use from the 2014 and 2015 Monitoring the Future studies were investigated. Factors associated with the prevalence and frequenc...

INTRODUCTION Antismoking television advertisements that depict the graphic health harms of smoking are increasingly considered best practices, as exemplified by the Centers for Disease Control and Prevention's current national campaign. Evaluation of responses to these widely used advertisements is important to determine advertisements that are most effective and their mechanisms of action. Our...

RATIONALE Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. AIMS AND OBJECTIVE To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. METHODS We examined all cardiovascular advertisements f...

OBJECTIVES Quick service restaurant (QSR) television advertisements for children's meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented. METHODS All nationally televised advertisements for the top 25 US QSR restaurants from July 1, 2009 to June 30, 2010 were obtained and viewed ...