the field of comparative analysis on persian and arabic grammars and in contrast to number and counted nouns discourses in both languages it is revealed that there is a numerical composition in either double-bases (simple) or triple- bases (it has counting conjunction or counting unit in persian and quantifier in arabic). this categorization may itself open some other new classes and lead to pu...

New treatments for male impotence have proliferated since Viagra’s popular emergence on the market in 1998. Two such therapies recently received FDA approval for prescription use: Cialis and Levitra. This paper examines the marketing campaigns for Viagra’s competitors and asks whether these treatments offer a different discourse on impotence. Using advertising and promotional materials, the stu...

This paper considers how varying discourses of social exclusion have informed policies regarding young people’s participation in education, training and employment. Drawing on a cohort study of over 800 16–18 olds, the research suggests that the binary categories of exclusion/inclusion, and marginalisation/participation grow less and less adequate as parameters for understanding changing patter...

Against a backdrop of a ‘pornographication’ of mainstream media and the emergence of a more heavily sexualized culture, women are increasingly targeted as sexual consumers. In the UK, the success of TV shows like Sex and the City and the ‘fashion ‘n’ passion’ of sex emporia like Ann Summers suggests that late twentieth century discourses which foregrounded female pleasure have crystallised in a...

by converting the concept of sexual instinct to sexual pleasure we face with entering sexual discourses into social life and crossing the line between private and public atmosphere. in this research one aspect of entering the sexual discourses into public field is observed in women's gyms and clubs. therefor this research was done by the aim of understanding female sexual life in gyms and ...

Guanxi, roughly translated as " social connection " , is a term commonly used in the Chinese language. In this research, we employed a linguistic approach to explore popular discourses on Guanxi. Although sharing the same Confucian roots, Chinese communities inside and outside Mainland China have undergone different historical trajectories. Hence, we took a comparative approach to examine guanx...

I show that the semantic structure for discourses, understood as a dependency representation, can be mathematically characterized as DAGs, but these DAGs present heavy structural constraints. The argumentation is based on a simple case, i.e. discourses with three clauses and two discourse connectives. I show that only four types of DAGs are needed for these discourses.

Guanxi, roughly translated as “social connection,” is a term commonly used in the Chinese language. In this study, we employed a linguistic approach to explore popular discourses on guanxi. Although sharing the same Confucian roots, Chinese communities inside and outside Mainland China have undergone different historical trajectories. Hence, we took a comparative approach to examine guanxi in M...

Recently there have been a number of works that model the zero pronoun resolution with the concept called `center.' However, the usefulness of the previous centering frameworks has not fully evaluated with naturally occurring discourses. Furthermore, the previous centering theory has handled only the phenomena in successive simple sentences and has not adequately addressed the way to handle com...

The diffusion of mobile telephones in Taiwan has demonstrated astonishing growth since its telecommunications market was open for competition in early 1990s, following government deregulations in Taiwan’s telecommunications sectors. Although scholars have attributed the success of mobile telephone diffusion to aggressive marketing activities, few have explored advertising discourses promoting m...