Assemblage and actor-network theories explain how markets consumption are constituted by heterogeneous resources that form part-whole relations at various scales. Marketing consumer research studies use these theories, however, often retain human-centred scales units of analysis, such objects forces exist unfamiliar (time)scales overlooked. This paper explains Object-Oriented Ontology can help ...

One of the modern paradigms to develop a system is object oriented analysis and design. In this paradigm, there are several objects and each object plays some specific roles. There is a sequence of activities to develop an analysis model. In the first step, we work in developing an initial use case model. Then in the second step, they identify a number of concepts and build a glossary of partic...