The purpose of this review paper is to present the application herding behavior in online buying. simplest description imitation others making decisions. Online buying platforms have facilitated observing others' behavior, thereby increasing possibilities social influence on our information search, evaluation, and concept multi-disciplinary; however, literature mainly grounded economics finance...

At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, this time, e-commerce is main sales channel reach consumers. Especially doing through applications because of ease use. It a variety payment systems, includin...

Online group buying, as a new form of e-commerce, has offered customers a great deal of promotion and convenience in shopping. Meanwhile, there are an increasing number of OGB vendors struggling in the fierce competition and extremely turbulent business environment. During 2010 and 2011, more than 2000 OGB vendors in China have been out of business or facing with bankruptcy. Therefore, study of...

Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying ...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to develop a typology of online group buyers based upon benefits pursued by them and develop the hierarchical decision making process model for different segments of consumers from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview...

BACKGROUND AND AIMS Exercise dependence (EXD) is considered a behavioral addiction that is often associated with eating disorders. To date, only few studies examined the potential overlap between EXD and other addictive behaviors. Therefore, the present study aimed at investigating the relationship of EXD with pathological buying, pathological video gaming (offline and online), hypersexual beha...

Using the internet and World Wide Web, digital advertisers reach potential customers current ones with promotional messages to get new strengthen ties they already have. The Internet is a promising platform for establishing two-way communication between companies their clientele. Marketers are investing more in online advertising because of consumers' widespread usage internet. This study emplo...

Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...