Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that eretailers can use to either arouse consumers’ desire or decrease their self-control to ...

The present paper uses a modified version of the Service Brand Verdict (SBV) model. The objective of the study is to incorporate service brand loyalty as an ultimate dependent measure seen as the outcome of consumers' evaluation of various service brand dimensions and communication, and test the generalizability of the modified SBV model in two different service sectors and cultural settings. T...

Family grocery shopping is the accepted domain of women; however, modern social and demographic movements challenge traditional gender roles within the family structure. Men now engage in grocery shopping more freely and frequently, yet the essence of male shopping behaviour and beliefs present an opportunity for examination. This research identifies specific store characteristics, investigates...

As the number of online shopping websites increases day by day, so are the online advertisement strategies and promotional techniques. The number of people who uses internet keeps on increasing daily and it has become a vast marketplace to promote products, surely it will be a prime reason to drive any companies’ growth in the future.. This paper primarily focuses on the areas on which online s...

the open access (oa) to scholarly articles published in journals, magazines and other literature sources is extremely useful to pharmacy students, teachers, research scholars, scientists and pharmacists to update their knowledge with recent changes in their fields of specialization. open access (oa) to scholarly articles is provided either directly from journal homepages by the publishers or fr...

Background: In Western and Southwest Asia, literature is not documented on human immunodeficiency virus (HIV) programs in Iran, Iraq and Saudi Arabia. The present study is the first brief review that describes HIV programs in these three neighboring countries.Methods: Data regarding the evidence of HIV programs were gathered through a systematic literature searching. English publications were r...

This paper represents a full paper submission to ISTAS’2008. As an increasingly popular medium by which to access health promotion information, the Internet offers significant potential to promote (often individualized) health-related behavioral change across broad populations. Interactive online health promotion interventions are a key means, therefore, by which to empower individuals to make ...