Price fairness is an important factor that influences online shopper drop-out rate in online shopping. This research attempts to understand the factors that influence online shoppers’ perceived price fairness. Based on the equity theory, we argue that perceived promotion fairness plays an important role in influencing perceived price fairness. We further argue that perceived promotion fairness ...

With the emergence of new technologies, user transactions have become increasingly digital and thus anonymous. As a result, online platforms started offering new user identity verification mechanisms including online verification. However, convincing users to verify online represents a challenge as benefits must be carefully balanced with resulting risks. We combine Toulmin’s model of argumenta...

This paper highlights a large scale field experiment conducted at an informational website where the timing of pop-up promotions being offered were varied. Specifically, I examine the effect of these promotions during the course of a web user’s online experience. Often, these promotions are viewed by the web user as a nuisance that interrupts his or her online experience. Other times, these off...

Online social networking sites offer a novel setting for the delivery of health promotion interventions due to their potential to reach a large population and the possibility for two-way engagement. However, few have attempted to host interventions on these sites, or to use the range of interactive functions available to enhance the delivery of health-related messages. This paper presents lesso...

I firms frequently employ a two-stage approach to promotional activities. In Stage 1, they attract customers to their websites through advertising. In Stage 2, firms generate sales transactions or sales leads through their website. Comprehensive assessment of the promotional performance of pure online firms requires the study of Stage 1 and of Stage 2 jointly. In this paper we develop a joint t...

Publication Information Jané-Llopis,E., Barry, M.M., Hosman, C. & Patel, V. (2005). Mental health promotion works: A review. In E. Jané-Llopis, M.M. Barry, C. Hosman and V. Patel (Eds.). The Evidence of Mental Health Promotion Effectiveness: Strategies for Action. IUHPE Special Issue, Supplement 2, 2005, 9-25. Publisher SAGE Journals Online Link to publisher's version http://ped.sagepub.com/con...

In this very competitive era of globalization, marketing is likened to the heartbeat for continuity educational institutions engaged in services. Promotion one important activities that must be carried out by an institution maintain its survival order develop and achieve expected goals. The results study indicate that: First, initial design promotion model form advertising selection new high ac...