Packaging is the brand concept, product features, a comprehensive reflection of consumer psychology, it has a direct impact on consumer purchases, consumer products and packaging is to establish a powerful means of affinity. Visual communication in the study of visual processes in people's visual perception of design information flow process, it is built on people's mental and physical habits b...

With global spending now exceeding US$500 billion, packaging is considered a critical strategic element for brand differentiation and identity. This paper examines consumer response to ‘sponsorship leveraged packaging’ (SLP), a marketing tool commonly used in the Australian FMCG Industry. Findings indicate that sponsorship messages depicted on FMCG packaging are predominantly processed incident...

Antimicrobial packaging, an active packaging concept, can be considered an extremely challenging technology that could have a significant impact on shelf-life extension and food safety of meat and meat products. Use of antimicrobial substances can control the microbial population and target specific microorganisms to provide higher safety and quality products. Many classes of antimicrobial comp...

The pack is a marketing tool for the tobacco industry - its shape, colour, fonts, descriptors and logos attract and mislead smokers. Health warnings on cigarette packs serve as a knowledge reminder for smokers to quit smoking. Plain packaging eliminates brand imagery elements from cigarette packs and has many benefits, including the reduction of intention to smoke and the denormalization of smo...

APMP process has been conventionally used to produce writing and printing papers. Maragheh Paper Industries Company (MPIC) was first company in Iran which started producing alkaline peroxide mechanical pulp (APMP) on a new Andritz 50000 tones/year at its mill in Maragheh city followed by establishment of another 50000 tones/year in Kermanshah city, Iran. Due to lack of required chemicals for th...

www.thelancet.com Vol 384 July 19, 2014 233 Authors’ reply We thank Gerard Hanna and colleagues for their interest in our study, and agree it raises questions about the best sequence of treatments for patients with operable non-small-cell lung cancer. We found no difference in the number of complete resections b e t w e e n p a t i e n t s r e c e i v i n g chemotherapy compared with those rece...