Among other aspects, literature has proposed that electronic commerce success depends on usability that consumers perceive in the website they use. However, the study of usability presents important lacks, such as its relationship with advertising effectiveness. This paper proposes that usability influences on advertising effectiveness due to the significative effects of usability on consumer t...

According to the literature, the two key factors that govern consumers’ adoption of innovative products are perceived product attributes and consumer traits. An IT product, iPad, is considered in a case study of how consumer innovativeness and new product attributes affect consumers’ intentions to adopt. The investigation also discusses the effect of consumer innovativeness on the relationship ...

In this study, firstly, based on related researches about consumer online purchasing behavior before, we proposed that there were some perceived factors that influence perceived value which has a direct impact on consumer’s online purchasing decision-making. Secondly, on the analysis for the antecedent of consumer perceived factors with online shopping, we proposed the definition of online shop...

Choosing low-carbon transportation is an effective strategy for mitigating carbon emissions. This study utilized the Theory of Planned Behavior (TPB) framework to investigate influences proactive personality and perceived consumer effectiveness on travel intention. By surveying urban residents, we examined effects subjective norm, behavioral attitude, control, personality, The findings indicate...

The main objective of this paper is to comprehend that exists between consumer values and perceived website attitude and consequences. 482 experienced Internet users of B2C online shopping in Taiwan. Empirical results indicated that both consumer values positively influenced on perceived trust and both negatively influenced on perceived risk of the website. For consequent variables, perceived t...

There is growing interest in understanding of how User-Generated Content (UGC) empowers online consumer behavior. In this paper, we explore the relationships between Consumer Empowerment and Perceived Control (mediated by Self-Efficacy) over the decision making process using UGC. The results of this study reveal that Perceived Control has an influence on intention to use UGC. The findings also ...

present study tested a model consisting work ability as dependent variable and leadership effectiveness and perceived organizational support as independent variable, with job satisfaction as its mediator. data were gathered from a sample of 330 employees of an industrial organization in iran, who were selected by stratified random sampling method. of this sample, 72 percent were men and average...

The present study investigates acceptance of intervention strategies for low-calorie snack choices that vary regarding the effect they have on consumers' freedom of choice (providing information, guiding choice through (dis)incentives, and restricting choice). We examine the mediating effects of perceived effectiveness and perceived fairness, and the moderating effects of barriers to choose low...

the overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. new variables were needed to replace the traditional ones. this research evaluated three groups of consumer behaviors and examined personality and demographic variables. the primary data colle...