Pharmaceutical companies have traditionally marketed their products through a combination of several channels: sales details to physicians, direct-to-consumer advertising, professional medical journal advertising, sponsorship of meetings and events and e-promotion. With an impending patent cliff and subsequent loss in revenue, the industry must depend on, among many factors, recently launched p...

Marketing is the essence businesses and business fraternity globally have accepted this norm of marketing products effectively in order to achieve desired results. One premier global Industry Pharmaceutical Industry. It has a wide range scope right from over counter (OTC) life savings drugs medical equipments. So much so that Medical Education at large includes separate section as premium educa...

The pharmaceutical industry spends roughly 15 billion dollars annually on detailing – providing gifts, samples, free pens, trips, honoraria and other inducements – to physicians in order to encourage them to prescribe their drugs. In response, a movement to regulate pharmaceutical marketing emerged. In this article, we use a dataset that captures 189 million psychotropic prescriptions written i...

Major challenge for the Western Balkan pharmaceutical markets remains legal enforcement of measurable tender criteria (1) when submitting offers for supplying large healthcare centers. All of regional economies increased health spending rapidly over past two and a half decades.Nevertheless, constrained national drug budgets have led to the development of diverse resource allocation strategies (...

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...