نتایج جستجو برای: pricing strategy

تعداد نتایج: 370305  

2010
Wei Pan Xianjia Wang Jinlong Zhang Guowei Hua Jianbin Li

With the development of information technology, data communication service has been a key issue in modern business. The important task for data communication network is, ultimately, to determine an effective pricing strategy. However, pricing of service provider have been studied, but primarily pricing in a monopolistic setting. Thus, we construct a new pricing model which includes not only the...

2011
Paul B. Ellickson Sanjog Misra Harikesh S. Nair

We measure the revenue and cost implications to supermarkets of changing their price positioning strategy in oligopolistic downstream retail markets. Our estimates have implications for long-run market structure in the supermarket industry, and for measuring the sources of price rigidity in the economy. We exploit a unique dataset containing the price-format decisions of all supermarkets in the...

2012
Chaohua Dong Jiti Gao

We reconsider the replication problem for contingent claims in a complete market under a general framework. Since there are various limitations in the Black–Scholes pricing formula, we propose a new method to obtain an explicit self–financing trading strategy expression for replications of claims in a general model. The main advantage of our method is that we propose using an orthogonal expansi...

2015
Matthew B. Myers

The value of any pricing strategy is questionable if it is not congruent with the overall strategy of the firm. Pricing strategies, which do no reflect organizational goals, can detrimentally affect performance outcomes. Determining the benefit of specific strategies calls for models adapted to effectively measure the congruence between pricing strategies and venture strategies, and the influen...

2003
Ruth N. Bolton Venkatesh Shankar

10 Most research categorizes grocery retailers as following either an Every Day Low pricing (EDLP) or a High Low (Hi-Lo) pricing strategy at a store or chain level, whereas this paper studies retailer pricing and promotions at a brand-store level. It empirically examines 1,364 brand-store combinations from 17 chains, 212 stores and six categories of consumer package goods in five U.S. markets. ...

2002
Mark Ritson Mark Zbaracki

In this paper we explore the possibility, heretofor unexplored in the marketing literature, that firms “invest funds” in their pricing processes. This builds on some of the recent economic work on the costs of price adjustment. To do this we undertook a two-year, cross-disciplinary, ethnographic study on the nature of investments made by senior managers to enhance the effectiveness of the prici...

Journal: :Health policy 2009
Joel Lexchin

OBJECTIVES This paper investigates the pricing strategy (perfect flat pricing, perfect monotonic pricing, intermediate) used for multiple dosage medications listed in the Ontario Drug Benefit Formulary. METHODS All multiple dosage solid medications containing a single active ingredient newly listed in the Ontario Drug Benefit Formulary between 1996 and 2005 were identified. The relationship b...

Journal: :Marketing Science 2015
Martin Spann Marc Fischer Gerard J. Tellis

The literature provides some stylized guidelines for choosing between skimming and penetration pricing for new products in simple competitive scenarios. However, these guidelines do not resolve the practical dynamic pricing problem in the current complex dynamic environments, characterized by numerous brands, each with multiple products and price points, and differentiated on a variety of produ...

Journal: :international journal of environmental research 2010
a. garcía-pozo j.l. sánchez-ollero d.m. marchante-lara

in spain, camping accommodation accounted for 6.32% of total tourism accommodation and 8.2% of overnight stays in 2007. there were 1,152 registered campsites which provided lodging for almost 6.4 million users. although these figures are higher than those of rural accommodation, few studies have analyzed the main attributes of this sector and their contribution to the development of spanish tou...

2013
Hyelim Oh Animesh Animesh Alain Pinsonneault

Given the new realities of the digital age, information goods providers like print newspapers are experimenting with different pricing models for their online content. However, it is not clear how information pricing strategy may influence word of mouth (WOM) via social media that has emerged as a dominant channel for raising awareness about a newspaper’s articles and acquiring new visitors to ...

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