This paper develops a monopolistic competition model of multi-product firms to explain the effect trade liberalization on product mix exporting firms. The shows that input-tariff reduction leads increases in firm's export values, especially for products are farther from core competency. To test theoretical predictions, we use merged data built upon highly disaggregated Chinese firm-level produc...

Today’s consumer market demands that manufacturers must be competitive. This requires the efficient operation of manufacturing plants and their ability to quickly respond to changes in product mix and demand. In addition, studies show that material handling cost make up between 20 and 50 percent of the total operating cost. Therefore, this paper considers the problem of arranging and rearrangin...

Carbon emissions are receiving greater scrutiny in many countries due to international forces to reduce anthropogenic global climate change. Carbon taxation is one of the most common carbon emission regulation policies, and companies must incorporate it into their production and pricing decisions. Activity-based costing (ABC) and the theory of constraints (TOC) have been applied to solve produc...

In this paper we analyze the relationship between marketing mix and new product diffusion models. The goal is to obtain a general model that incorporates classic 4Ps of Marketing Mix: Product, Price, Place, Promotion. An empirical study was conducted using mobile broadband adoption data in Japan.

Entertainment products such as movies, DVDs and video games have short life-cycles: demand is usually highest immediately following the product release and declines rapidly in subsequent weeks. Since marketers have to set advertising schedules for such products prior to launch, it is critical for them to obtain an accurate assessment of the demand responsiveness to advertising before any sales ...