This article describes a conceptual framework for understanding consumer product-colour purchase decisions. Building on previous work, new primary factor, colour association, is introduced. The purpose of this study to test whether consumers' colour-associations connect with their and colour-association affects intended used two research activities (a laboratory experiment an interview) methods...

Amanah Souvenir Center Blitar City is a shop that provides processed snack products in the form of snacks including opak gambir, mongso honey, geti etc. This research aims to determine whether product diversification has an influence on consumer purchasing decisions at City. In this paper, survey method used with quantitative approach and data management software, namely Statistical Product Ser...

This paper aims to study the impact of celebrity endorsements on purchase intention in Saudi Arabia. Questionnaire was developed using three independent variables Celebrity’s Attractiveness, Expertise Trustworthiness and one dependent variable i.e., customer’s Purchase Intensions. Data collected online questionnaire tool UDQuest. 117 respondents participated survey. Survey results shows that at...

In this paper, we posit that consumer heterogeneity moderates the respective relationships between two important online purchase objectives of saving money and saving time on online purchase decisions. To explore this relationship, we empirically examine the moderating roles of consumer heterogeneity on the effects of money saved, time saved, and delivery time on purchase decisions. On the basi...

We use a duopoly model of non-drastic innovation with production differentiation to examine the sequential pricing and simultaneous purchase decisions of an experimental use license in a three-stage game. In equilibrium, the technologically advantaged firm will purchase a license while the technologically disadvantaged does not (regardless of the order of pricing decisions). While efficiency re...

the purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in refah chain stores in iran. this research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. one-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, ...