the future economy would be a network-centric economy. networks yield more meaning to the concept of perfect competition market. the successful presence in the network-centric economy requires identification and application of new technologies. in today’s competitive business environment, everything is continuously changing and the only thing remains intact is change. environment pressures forc...

In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due changing consumer behavior as well technological advancement. This study aimed examine customers’ perspectives on shopping channels of omnichannel stores. The analysis was based data from 552 customers who shopped at U.S. Confirmatory factor and structural equation modeling were uti...

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

This research examines the effects of marketing strategies, which are adopted by firms, from a consumer-based viewpoint, and provides a practical brand management discussion as reference for TV shopping retailers. A questionnaire survey is conducted to verify the determinant effects of firms’ marketing strategy (low pricing/relational ads/emotional ads/sales of international brands) and channel...

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

With the continuous emergence of global warming and excessive waste resources, especially in clothing industry, sustainable has become a fast-moving consumer goods trend. As necessity life, often sensitively reflects fashion, characteristics times and, for young people, their lifestyle. Intelligent, cultural mainstream development trend industry. Based on theory reasoned action, this research t...

This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...