This study explored the hypothesis that radio would be more stimulating to the imagination than television. The hypothesis was tested using a within-subjects experimental design in which children ot two different age levels (Grades l-2 vs. 3-4) were exposed to one story in o television format, another in o radio format. Our measure of imaginative activity was the ability to complete an incomple...

OBJECTIVE This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline. DESIGN Cost effectiveness was measured by cost per call, calculated as the cost of advertising divided by the number of quitline calls generated by that advertising. Advertisin...

This paper examines the relationship between Internet use and six activities that are important to childhood development: television viewing, newspaper reading, radio listening, sports and physical exercise, interaction with family, and socializing with friends. Perceived importance of the Internet, television, newspaper, and radio as information sources was also included. A panel of 1,251 seco...

Not so long ago, specific services and the associated networks were closely intertwined. Telecommunications networks delivered voice telephony. Broadcast systems delivered radio and television. The introduction of cable television and satellite transmission resulted in only a marginal increase in complexity. Today, one can no longer say that the service and the network are inextricably intertwi...

Over the last several decades, economists and other social scientists have paid increasing attention to the phenomenon known as “social capital,” the variety of social interactions, networks, and groups that link people in society together. Beyond describing the extent of these ties, there has been a vigorous debate as to whether social capital matters for everything from governance to growth t...

This paper reports recent work at AT&T Laboratories Cambridge to develop retrieval systems for broadcast television and radio programmes. Unlike some other systems, it does not rely on manual classification or annotation of the broadcast material; it is indexed automatically from the air. While many digital video library projects focus solely on broadcast news, we have broadened our efforts to ...

Background: Although the scientific literature has extensively discussed the impact of the media on people’s health-related behaviors, there is little evidence on the effect of different sources of Covid-19 vaccine news on changing the intention to adhere to health protocols. Therefore, the present study was conducted to investigate the news sources of Covid vaccine 19 and the association of ea...