The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase intention of athletic team merchandise among spor...

Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent the self. The perception of the image and the text in the product review can influence source credib...

With the increasing popularity of product recommendation networks in e-commerce, researchers and practitioners are eager to understand how they can strategically manage product assortments through the manipulation of such networks to drive demand. We examine product recommendation networks in e-commerce to investigate how the demand of a product influenced by product network attributes in terms...

In an intertemporal setting in which individual uncertainty is resolved over time, advancepurchase discounts can serve to price discriminate between consumers with different expected valuations for the product. Consumers with a high expected valuation purchase the product before learning their actual valuation at the offered advance-purchase discount; consumers with a low expected valuation wil...

Because of the abundant information available on the Internet, adolescents can gain product knowledge with little effort. Nowadays, Internet serves as a new channel besides family members for adolescents to seek information. This study examines the associations of intention to consult online word-of-mouth to purchase involvement and product expertise. The purpose of this study is to discuss the...

We develop a framework for continuous search for information on a choice set of multiple alternatives, and apply it to consumer search in a product market. When a consumer considers purchasing a product in a product category, the consumer can gather information sequentially on several products. At each moment the consumer can choose which product to gather more information on, and whether to st...

An electronic commerce marketing channel is fully mediated by information technology, creating information asymmetry (i.e., limited information). Such asymmetry may impede consumers’ ability to effectively assess certain types of products, thus creating challenges for online sellers. Signaling theory can aid in the understanding of how extrinsic cues—signals—can be used by sellers to convey pro...

Modern e-commerce recommendation systems recommend users products through purchase prediction off of historical purchase data. This signal however has limitations as new and long tail products have little to no such signal to exploit. One signal however that influences user purchase behavior, especially in verticals such as fashion, is visual. In this paper we explore how visual similarity and ...

C often need to search for product information before making purchase decisions. We consider a tractable (continuous-time) model of gradual learning, in which consumers incur search costs to learn further product information, and update their expected utility of the product at each search occasion. We characterize the optimal stopping rules for either purchase, or no purchase, as a function of ...

The current study has three main purposes; to investigate the impact of attitude towards celebrity endorsement on purchase intentions, to test the direct effect of religiosity on purchase intentions and finally, examine the religiosity as a moderator on attitude towards celebrity endorsement purchase intentions relationship. Data were collected through online survey. Both Stepwise and Moderated...