On 18 November 2012, the UK will once again support the annual European Antibiotic Awareness Day (EAAD). In particular, hospitals will be asked to promote the Start Smart-Then Focus guidance for hospitals launched in 2011, while the Royal College of General Practitioners will publish the TARGET Antibiotics toolkit on their web site. TARGET (Treat Antibiotics Responsibly, Guidance, Education, To...

The present study draws on Ajzen’s (1985, 1991) theory of planned behavior (TPB) to explore the relationships between students’ intentions to drink responsibly, students’ perceptions of control over their behavior, and their reported levels of drinking. We relied on a randomly selected and surveyed sample of 149 students at a Midwestern university. We hypothesized students who reported stronger...

WHAT DOES ‘DRINK RESPONSIBLY’ MEAN? All injury prevention advocates will agree that alcohol is a major risk factor in most injuries. An article in Fair Warning describes a study from Johns Hopkins suggesting that slogans such as ‘drink responsibly’ or ‘enjoy in moderation’ are meaningless. Nevertheless, such messages are popular with the alcohol industry because they reduce criticism and may mi...