The paper examines the problem of forecasting ongoing factory orders and monitoring retail demand, with speci®c reference to high-technology consumer durables. We present evidence of the managerial importance of the problem and, using a case study of a computer peripheral manufacturer, we describe how di€erent data sources and models can be used to increase prediction accuracy. First we examine...

The aim of this chapter is to highlight the necessity of a change in perspective and a new approach to Retail Service Marketing by addressing the recent challenges posed by a radical rethinking of market exchange logic using a service view. Recent Service Marketing advances are analyzed, which lead to the Service Dominant Logic proposal to take a general service view of market exchange, envisag...

Electronic commerce has existed in the business-to-business marketplace since the 1970s, in forms such as electronic data interchange (EDI) and electronic funds transfer (EFT). With the emergence of the Internet, and the World Wide Web in particular, electronic commerce entered a new era which opened the door for an electronic business-to-consumer marketplace. Although the retail side of electr...

Kotler and Caslione have recently published a new book Chaotics which stresses the importance of scenario analysis in marketing, especially in turbulent times. The goal of this paper is to show how an agent-based simulator could be practically used as a valuable supporting tool for the marketing analysis of opportunities and threats on retail markets.

Over the past three decades vertical price transmission analysis has been the subject of considerable attention in applied agricultural conomics. It has been argued that the existence of asymmetric price transmission generates rents for marketing and processing agents. Retail prices allegedly move faster upwards than downwards in response to farm level pricemovements. This is an important issue...

Retail clinics are walk-in clinics located in grocery stores and retail pharmacies and providing care for minor conditions. Hospital systems have recently started owning and operating them. No studies have to our knowledge described hospital-owned clinics. In this paper, we assess the operational issues, types of conditions treated and types of marketing approaches used by hospital-owned retail...

Consumers now purchase several offerings from direct sellers, including catalog and Internet marketers. These direct channels exist in parallel with the conventional retail stores. The availability of multiple channels has significant implications for the performance of consumer markets. The literature in marketing and economics has, however, been dominated by a focus on the conventional retail...

This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is i...

The term webinar has become part of the English language, but use of this technology is not yet widespread. Can a webinar help a small marketing firm reach its broad audience efficiently and effectively? That was the question asked by Harvest Retail Marketing before it decided to launch its webinar series. This paper discusses the advantages and disadvantages as well as best practices of webina...