The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis of supermarket loyalty card dataset of...

Economic models of products sold in the retail channel typically only control for whether a product is available in at least one store in a given market, i.e., variation along the extensive margin. We demonstrate that it is also important to control for intensive margin variation regarding the depth of a product’s availability. Looking at five grocery categories, we show that (a) many products ...

in this study, in addition to estimating meat demand, live animal supply and marketing services supply for beef and lamb, economic behavior of marketing margin with respect to determinants of meat demand, live animal supply and marketing services supply have been evaluated for years 1998-2004. results indicate that, as examples, beef and lamb marketing margin elasticity with respect to feed pri...

OBJECTIVE To examine the differential associations of cigarette retail marketing practices on youth smoking uptake. DESIGN Analyses from annual, nationally representative, cross-sectional surveys of 8th, 10th, and 12th graders in the United States. SETTING The February 1999 through June 2003 Monitoring the Future surveys involved 109,308 students and data on retail cigarette marketing colle...

This paper reports on the development and findings of a research investigation using visual technologies to investigate comparisons into consumer responses of store-based and virtual retail environments. The visual technologies used were mobile headmounted and desk-bound eye-gaze tracking tools. Desk-bound tracking technologies have for some time been used in understanding consumer response in ...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Liu, Yuhang MS, Purdue University, December 2016. Measuring the Effect of Cold Storage, Captive Supply, and Concentration on the Marketing Margin in the U.S. Pork Industry. Major Professor: Kenneth A. Foster. This study investigates the implication of key decision variables at the control of processing firms in a concentrated industry. Succinctly, the decisions examined affect the firm’s abilit...

This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury retail brands (Barneys New York, Net-a-Porter.com, and Saks Fifth Avenue) were examined across three major social media networks (Facebook, Twitter and Instagram). All posts by the three retailers on Facebook, Twitter and Instagram were recorded over the course of a ...

Because of the important role that transportation, wholesaling, and retailing activities, commonly referred to as distribution or marketing activities, play most economies, a project is underway to develop a GTAP model and database that includes domestic margins. This paper reports on the type of margin data that has been collected and draws some general conclusions that will be useful in devel...