Increasing competition on consumer markets forces businesses to elaborate marketing plans focused long-term perspectives. This is important in today’s fluctuating and unpredictable business environments, where high level of competitiveness positive reputation a premise survival for business. Otherwise, it will be unable retain its share make periods. In this regard, social media advertising one...

Media mix models are used by advertisers to measure the effectiveness of their advertising and provide insight in making future budget allocation decisions. Advertising usually has lag effects and diminishing returns, which are hard to capture using linear regression. In this paper, we propose a media mix model with flexible functional forms to model the carryover and shape effects of advertisi...

Rotary traveling-wave oscillators (RTWOs) represent a new transmission-line approach to gigahertz-rate clock generation. Using the inherently stable LC characteristics of on-chip VLSI interconnect, the clock distribution network becomes a low-impedance distributed oscillator. The RTWO operates by creating a rotating traveling wave within a closed-loop differential transmission line. Distributed...

Este trabajo pretende analizar la representación de botánica transgénica en dos novelas agrotóxicas, Distancia rescate (2009) y Después ira (2018), a través los postulados David Roas Mark Fisher sobre el miedo como experiencia estética las literaturas índole fantástica. Bajo esta óptica, artículo propone e ilustra ciertos rasgos característicos obras que abordan degradación medioambiental –más ...

Estudiosos da literatura apontam a transgressão realidade como marca fantástica. Na representação do sobrenatural, relação humano e inumano é tema prestigiado. Da tradição à modernidade, dicotomia homem bicho revisitada na narrativa fantástica, qual os processos de antropomorfização zoomorfismo se convertem em metáforas que veiculam relações complexas entre essas espécies. Nesta perspectiva, fa...

Si entendemos junto a Ponnau, Grivel, Mellier o Soldini entre otros, lo fantástico como «sentiment», y Belville (2013) la apariencia paradójica, proteica mutable de monstruoso figura indisociablemente ligada los relatos extraño las narrativas inquietante, partiré dos ejemplos hibridación monstruosa inter-especie para analizar qué manera el cine contemporáneo recurre vegetal «entre-dos» «monstru...

The goal of digital marketing is to connect advertisers with users that are interested in their products. This means serving ads users, and it could lead a user receiving hundreds impressions the same ad. Consequently, can define maximum threshold number receive, referred as Frequency Cap. However, low frequency caps mean many not engaging advertiser. By contrast, high caps, may receive leading...