نتایج جستجو برای: shopping enjoyment
تعداد نتایج: 18749 فیلتر نتایج به سال:
The study aimed to understand factors influencing customers' online shopping intentions. This used the technology acceptance model (TAM) and extended it, including social value perceived enjoyment, measure intentions in context. Three hundred one validated data was collected using personal interviews survey approach through convenience sampling technique from 20 60 years old. Subsequently, were...
OBJECTIVE To examine associations between shopping, food preparation, meal and eating behaviours and fruit and vegetable intake among women. DESIGN Cross-sectional survey. SETTING Community-based sample from metropolitan Melbourne, Australia. SUBJECTS A sample of 1136 women aged 18-65 years, randomly selected from the electoral roll. RESULTS Food-related behaviours reflecting organisati...
The U.S. online retail sector has been steadily growing in the past years, but it is noteworthy that many Internet users are still reluctant to use online channels for shopping frequently. Given this consumer resistance and the fierce competition among shopping channels, this study aims to provide managerial insights into how online merchants can reinforce and maximize unique and differentiated...
Mobile commerce is rapidly growing, providing financial institutions increasing opportunities to attract customers and build relationships. Although Millennials have the largest buying power and are constantly using their mobile devices to shop, certain financial institutions have not been successful in taking advantage of m-commerce in building relationships with these consumers. Thus, this st...
Online games represent a burgeoning market sector of increasing economic importance. The distinctive entertainment-oriented features of such games provide various experiential values for users. However, most previous studies have focused on the utilitarian perspectives of the technology. The affective motivational aspects of entertainment technologies have been relatively neglected. The present...
The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The resu...
Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lo...
Purpose Consumer adoption of online shopping continues to increase each year. At the same time, retailers face intense competition and few are profitable. This suggests that businesses researchers still have much learn regarding key antecedents success. Based on extensive past research has focused importance various antecedents, this work seeks provide an integrative, comprehensive nomological ...
Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-toface interactions. Thus, understanding how to create customer loyalty in online environments (e-Loyalty) is a complex process. In this paper a model for e-Loyalty is proposed and used to examine how varie...
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