The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive to promote their products services increase customer base. SMS lies in one of these marketers reach each individual order make them loyal consumers by offering required or services. As there different kinds with needs, consumption s...

Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other handheld devices.1 M-advertising can be seen as a part of mcommerce (e.g., Mennecke & Strader, 2003), which is seen as radically different from traditional commerce (e.g., Choi, Stahl, & Whinston, 1997). Thus, it can be argued that m-...

This paper summarizes the progress and the future directions of m-commerce research. Despite the rapid proliferation of Internet-enabled mobile handsets, empirical research has been undertaken only in a limited number of research areas. Important progress has been made in mobile Internet and SMS-based mobile advertising adoption, but other important topics, such as ecommerce and m-commerce comp...

Customerization In the current scenario, mobile internet applications enable consumers to access a variety of services: Web information search, SMS (short message service), MMS (multimedia message service), banking, payment, gaming, e-mailing, chat, weather forecast, GPS (global positioning service), and so forth. Collectively, we denominate this wide array of services as “mcommerce.” These dig...

Mobile marketing also known as wireless marketing is a model of advertising that targets users of handheld mobile instruments like cell phones and Personal Digital Assistants (PDAs). Mobile or SMS Marketing allows direct communication with the consumers, targeted audience and potential market of the company with much ease and in less time. [1] (Haghirian, 2001). SMS marketing can be more cost e...