a r t i c l e i n f o Online business transactions and the success of e-commerce depend greatly on the effective design of a product recommender mechanism. This study proposes a social recommender system that can generate person-alized product recommendations based on preference similarity, recommendation trust, and social relations. Compared with traditional collaborative filtering approaches,...

As a new type of e-commerce, social commerce is an emerging marketing form in which business is conducted via social networking platforms. It is playing an increasingly important role in influencing consumers’ purchase intentions. Social commerce uses friendships on social networking platforms, such as Facebook and Twitter, as the vehicle for social sharing about products or sellers to induce i...

Social commerce is a form of commerce mediated by social media and social networking services (SNS)As a multifaceted phenomenon, social commerce can be studied from different angles and analyzed through the lens of various disciplines. This article examines website technical features to depict the transformation of e-commerce into social commerce. We first develop a conceptual framework to capt...

The distinctive feature of social commerce is its focus on supporting the social aspect of an online shopping experience. Social commerce websites are designed to be online shopping communities, examples including Pinterest and Kaboodle in the US, and Mogujie, Meilishuo, and Taojianghu in China. Social commerce websites offer many unique features to facilitate online social interactions, such a...

Recent years we have witnessed the rapid growth of social commerce in China, but many users are not willing to trust and use social commerce. So improving consumers’ trust and purchase intention has become a crucial factor in the success of social commerce. Business factors, environment factors and social factors including twelve secondary indexes build up a social commerce trust evaluation mod...

The proliferation of social media platforms, especially the social networking sites (SNSs), has been changing customers’ online purchasing habits during the last decades. Recently, online marketers not only release advertising on e-commerce platforms but also promote their products and services on social media platforms. In this study we focus on e-commerce adverting in SNSs. We believe that cu...

This paper aims to address the new trend of social commerce as electronic commerce leverages Web 2.0 technologies and online social media. The infusions of new technologies on the World Wide Web connect users in their homes and workplaces, thus transforming social formations and business transactions. An in-depth study of the growth and success of a social commerce site, Facebook was conducted....

The increasing popularity of open standards in B2B e-commerce demands more research on generalized trust. This study investigates how a country’s social trust affects the use of open and closed B2B ecommerce. The analysis based on data from 27 European and related countries shows that social trust in a country promotes the use of open B2B e-commerce, but it impedes the use of closed B2B e-comme...

Social commerce is a new generation of e-commerce. Compared to traditional commerce, social commerce, treating social media and social network as a carrier, promotes online trading and information exchange related to commercial activities. Information sharing in social commerce affects buying behavior of consumers in all aspects. Therefore, research on information sharing in social commerce has...

This article intends to reflect the need for taking steps to ensure the right operation of any ecommerce platform. The final aim consists not only on describing the different technical options available to build up a secure commerce, but also, on transmitting the importance of giving a sense of security and confidence to our clients. We describe the different options we should take into account...