Social media has phenomenally changed the communication landscape. Particularly social network sites have received enormous popularity and user acceptance globally. The business model of many social network sites is based on advertising. The survival of these social network sites depends on the user acceptance of advertising appearing on these websites. Users usually accept the advertising whic...

The emergence of social network sites has revolutionized communication tools for facilitating teaching and learning activities. There is little research regarding the adoption of SNSs in teaching and learning activities. In this paper the wide range definitions of social network that van be categorized as informal and formal social network sites in educational system and different models of soc...

The increase of scientific collaboration coincides with the technological and social advancement of social software applications which can change the way we research. Among social software, social network sites have recently gained immense popularity in a hedonic context. This paper focuses on social network sites as an emerging application designed for the specific needs of researchers. To giv...